During an interview, a researcher who goes by the name of Freeman made a passing reference to the effect that within their logo, the Talpa Media Group rearranged the traditional placement of the sephirot on the Kabbalistic tree so that kether/heaven is now in the place of da’ath/the abyss (incidentally, for whether da’ath has anything to do with da

Source: Cell phones, Kabbalah and sigil magick | True Freethinker